IDEA

Yawning is contagious in our society and is triggered involuntarily when we observe another person yawn. People tend to be most tired in the morning on their way to their commute. Philips wants to encourage these commuters to get enough sleep and end sleepless nights. So, an interactive bus stop ad was created. When the ad detects a yawn, the screen will change to a different ad using facial recognition and sound detection.

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Creative Team: Alicia Young and Precious Langcayas