IDEA

HelloFresh contributes to reducing food waste by providing easy-to-follow recipes with pre-measured ingredients.

We thought: How can we combat more food waste with HelloFresh?

‚Äč

The Solution:

Instead of focusing on the appearance of food, we should focus more on the importance of stepping towards making sure everyone has enough affordable and nutritious food to live on. For this reason, HelloFresh is hosting an Ugly food art auction. All the proceeds will go towards World Vision Canada to help the youth have access to nutritious fruits and vegetables. 

Creative Team: Sherie Provost and Precious Langcayas